News & Updates

“My child doesn’t have social media… they only watch YouTube.” I hear this from parents all the time. But here’s the uncomfortable truth: YouTube is social media. And we need to stop reassuring ourselves that it must be harmless because “everyone else allows it.” It...

The New Blueprint of Masculinity, Shaped by Algorithms Between social media and video games, 73% of adolescent boys are routinely exposed to content telling them what it means to be a man. The themes are predictable: build muscle, make money, fight hard. Digital...

It’s the concern I hear most often from parents. And it’s understandable. We all want our children safe. But tracking kids is new. We grew up walking to school and visiting friends without GPS in our pockets. Now, children are more anxious, distracted and exposed than...

With the head of Ofsted calling for smartphones to be removed from schools, the spotlight is rightly on the issue. Yet while this support is welcome, government policy has not gone far enough. We are still waiting for clear, strict guidelines to make all schools truly...

🎣 Tech companies are fishing for boys — and they’re using dopamine as bait. As we juggle childcare, work, and the pressure to keep kids entertained (without going broke) during the summer holidays, one challenge is rising fast: gaming. Over the holidays, the average...

Your child isn’t broken. Can’t sit still?Can’t stop talking?Struggling to follow the “rules”? That’s not failure, it’s a mind that thinks differently. Children weren’t built to sit quietly in classrooms for hours. Often, the challenge isn’t the child. It’s a mismatch...

400 schools. 1 million children. One mission: reclaim childhood. A year ago, I stood before hundreds of headteachers in North London with a simple but urgent message: We must protect our children from the harms of smartphones and social media. Back then, only a...

Steve Jobs invented the iPad but famously didn’t let his own kids use one. So why are we handing them to ours? I say this with some humility, I gave my first child an iPad. But with the benefit of hindsight, and the research we now have, I’ve made quite different...