by Admin | Sep 12, 2025 | Blog
š£ Tech companies are fishing for boys ā and theyāre using dopamine as bait. As we juggle childcare, work, and the pressure to keep kids entertained (without going broke) during the summer holidays, one challenge is rising fast: gaming. Over the holidays, the average...
by Admin | Sep 12, 2025 | Blog
Your child isnāt broken. Canāt sit still?Canāt stop talking?Struggling to follow the ārulesā? Thatās not failure, itās a mind that thinks differently. Children werenāt built to sit quietly in classrooms for hours. Often, the challenge isnāt the child. Itās a mismatch...
by Admin | Sep 12, 2025 | Blog
400 schools. 1 million children. One mission: reclaim childhood. A year ago, I stood before hundreds of headteachers in North London with a simple but urgent message: We must protect our children from the harms of smartphones and social media. Back then, only a...
by Admin | Sep 12, 2025 | Blog
Steve Jobs invented the iPad but famously didnāt let his own kids use one. So why are we handing them to ours? I say this with some humility, I gave my first child an iPad. But with the benefit of hindsight, and the research we now have, Iāve made quite different...
